Professional Experience

Senior Product Designer |  2021 - Present
Alaska Airlines, Seattle, WA | Experience Design & Research

• Represent digital brand and e-commerce by collaborating with all designers and cross-functional partners to lead the creation, iteration, and development of UI designs and design patterns in multiple product-focused areas.

• Apply deep knowledge in UI design to contribute to the design system through the usage of the documentation framework for all pieces of the design system (i.e. components and patterns) by collaborating with fellow Product and UI designers to inform the design language for Alaska’s digital solutions

(C) Senior Visual Designer |  2021 - 2022
Alaska Airlines, Seattle, WA | Experience Design & Research

• Subject matter expert in User Interface (UI) design by exhibiting highly skilled techniques and a deep understanding of best practices with motion, iconography, typography, color, space, and all aspects of the visual execution of guest-facing digital experiences

• Take on ambiguous challenges to apply user-centered design best practices for interaction, usability, and visual design fundamentals while balancing user needs with business goals and technology capabilities to provide clear direction for engineering teams in implementing states, modes, and conditions while bringing the brand to life in our digital experiences.

Lead Designer |  2017 - 2021
University of Washington (UW), Seattle, WA | Central Marketing & Communications

• Work with Creative Director and Engineers to develop design concepts, discuss alternatives, gain approval, and review design specifications

• Design and prototype digital products from ideations to completion

• Create sitemap, workflows, wireframes, personas, and any other visualizations that make explicit the functional and systems core of a product’s design

• Collaborate with multidisciplinary teams to effectively and efficiently develop solutions

• Contribute conceptual ideas for various strategic briefs and brand style guides for various platforms (web, digital, print, out-of-home)

• Conducting presentations of new ideas to team leads, stakeholders, and senior leadership

• Guide and mentor junior designers and creative team, providing feedback, and digital expertise on web projects and campaigns

Visual Designer |  2013 - 2017
UW, Seattle, WA | Central Marketing & Communications

• Created compelling re-branded creative assets for print, social media, web, and events in a fast-paced team environment

• Collaborate with Content Strategists to understand how effective content can enhance the clarity of design

• Partnered with external departments to execute successfully on-brand creative

• Maintained the visual standards for all marketing digital experiences

• Art-directed and design marketing materials and campaigns

• Executed design, layout, and final art production of visual communications projects

REMOTE FREELANCE

Creative Director |  2015 - Present
One Secret Mission, LLC | Owner

• Work with nationwide clients to create brand designs

• Develop and design sub-brands, social media campaign, and clothing merchandise

• Direct and edit video product and campaigns

Design Director | 2017 - 2019
HyreCulture, LLC, Seattle, WA | Freelance

• Worked with CEO and CMO to create a brand style guide and marketing strategy 

• A created site map, UI/UX storyboard wireframes, and prototype 

• Conducted and lead design sprints for multiple projects

Art Director |  2011-2016
CFC FFL Youth & Singles Conference, Various States | Manager

• Art-directed and designed conference branding

• Directed and edited promotional and session video presentations

• Oversaw design, layout, and final art production for conferences

Education

University of Washington | Seattle, WA
Certificate - UX & Visual Interface Design

School of Visual Concepts | Seattle, WA | 2018
Winter Session Bootcamp - Fundamentals of UX

Seattle Central Creative Academy | Seattle, WA | 2011-2013
Associates of Applied Science in Graphic Design and Illustration