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Create impact

Art direction for UW’s Gen Z print recruitment.

As Lead Designer for University Marketing, I spent the past 4 years partnering with
the admissions office to revamp their recruitment materials. The admission’s office gave me an opportunity
to fully recreate the design direction of their core recruitments.


Here’s what i did:

Research
Brainstorm
Concept Presentation
Viewbook Design
Marketing Materials design
Welcome Packet Design


Results
This new art direction lead to the largest freshman class in UW’s History in 157 years.


CORE PROCESS

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 My Process began with
Research - Creative Core Elements - Map Out Audience Flow - Design Creative

 

Booklet Suite


Welcome Booklet

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The dawg pack

Getting the final yes, after congratulations

#NEWHUSKIES2019

 

The New Dawg Pack


THANKS FOR WATCHING!