Art direction for UW’s Gen Z print recruitment.
As Lead Designer for University Marketing, I spent the past 4 years partnering with
the admissions office to revamp their recruitment materials. The admission’s office gave me an opportunity
to fully recreate the design direction of their core recruitments.
Here’s what i did:
Marketing Materials design
Welcome Packet Design
This new art direction lead to the largest freshman class in UW’s History in 157 years.
My Process began with
Research - Creative Core Elements - Map Out Audience Flow - Design Creative
The dawg pack
Getting the final yes, after congratulations