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UW’s Purple Reign Tailgate designs

When getting chosen to the Rose Bowl, you find out when the national media shares it. UW’s hasn’t been to the Rose Bowl since 2000, it was moment when we were chosen. As Lead Designer, I was given the opportunity to be apart of history as I art directed and led the design team for the UW’s Tailgate.

Here’s what i did:
Research History
Develop Art Direction
Concept Storyboard for Video Pillars
Design Ticket mailer
Design Event Signage
Design Marketing Materials
Mentor Jr. Designer
Onsite Production Designer
Social Media Content

A most memorable Rose Bowl Tailgate the UW community and Rose Bowl Team has seen.
The Rose Bowl Team in Pasadena, invited us back to help plan future tailgates because of the well designed work and effective marketing

Ticket Mailer

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Story Board Concept



Video Graphic pillars