Solutions for Undergrads
Admitting UW’s largest freshmen class is 157 years.
As lead designer on UW’s Creative Team, I had the opportunity to redesign UW’s undergraduate website, Admit.uw.edu from the ground up.
This project had a unique set of challenges, it required a balance between two different departments and two different dev teams.
I also had to create a brand new project road map for this specific project because UW’s Marketing has never overhauled a partners website.
This project included:
User Experience Design
Road map & Process
My Process began with 4 main pillars
Game planning – Research & Listen – Design Solutions – Modularize
Each phase was a completely new perspective for solutions that my department relied on me to lead.
With such a massive redesign, I had to tackle each experience with the end user in mind.
Solving Menu foundations
I started off the project by gathering research and feedback. I, along with two interns and a web strategist, set up a high school visit to gather initial feedback on the old site. We conducted a User experience journey test. After users experienced multiple roads, the Menu was the one that stuck above the crowd. It was confusing and unclear for users to accomplish their tasks.
As the product designer, I made sure to do low fidelity testing when designing solutions towards the menu. After creating a prototype in Adobe Xd, I made sure to do rapid UX testing and get all the partners involved in testing as well.
After each design solve, I ensured to check with the user experience and listen their journey through this process.
Once the foundation was set, it was time to create visual rich prototypes solutions for all partners and stakeholders.
Balancing two Dev Teams as a designer
While creating each piece of the site, I worked closely with the Dev team about how we can package pieces of the site as clean as possible. We collaborated on a modular system that would be easy to maintain between both dev teams.
This modularized system help set standards for campus wide websites to grow and be prepared for future experiences.